We DO NOT, and WILL NOT sell your personal data to any third party - This includes your name, address, email address, telephone number & credit card information.

However, it is essential that we disclose certain aspects of your data to a carefully selected group of third-party companies who help us provide our services to you including:

Companies who do things to get your purchases to you such as payment service providers, warehouses, fulfilment centres and delivery companies
Credit reference agencies, law enforcement and fraud prevention agencies so we can help tackle fraud

We will only share your information with third-party suppliers where it is necessary for them to provide us with the services we need.

We require all third parties with whom we share your details to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your information in accordance with our instructions.

You don’t have to give us any of this personal information but if you don’t, it might mean that you’re unable to buy from our site and you probably won't have the best customer experience - It’s up to you and we respect your decision either way.

HOW WE USE YOUR INFORMATION

We use the details you give us in several different ways, and how they're used depends on the type of information provided. Check out the tables below to see what information we collect, and how & why we use it...

Your Name and Contact Details
Your name, billing address, delivery address (if different), email address and telephone number.

How We Use Your Name & Contact Details	Why We Use This Information
Deliver your purchases to you	We have to do this to perform our contract with you - We need to know where to send your order!
Send you service messages by email or text including order updates	We’ll update you on your order's progress so you'll know when to expect your delivery.
Send you information by email about our new products and services	To keep you up to date with the latest products and special offers etc. We'll only do this if you ask us to!
Fraud prevention and detection	To help detect, prevent and protect you (and us) against fraud.

Your Gender Information

How We Use Your Gender Information	Why We Use This Information
To send you newsletters and marketing emails	To show you products that are likely to be of most interest to you.

Your Payment Information
Your credit/debit card's CVC number (the last 3 digits on the strip at the back). We DO NOT keep this information.

How We Use Your Payment Information	Why We Use This Information
Take payment and issue refunds	We have to do this to perform our contract with you - We can't send your stuff if you haven't paid for it!
Fraud prevention and detection	To help detect, prevent and protect you (and us) against fraud.

Your Contact History With Us
What you’ve said to us over the phone, via email or on social media.

How We Use Your Contact History	Why We Use This Information
Provide customer service and support	We have to do this to perform our contract with you and to provide you with the best possible customer service.
Train our staff	To make sure we continue to provide the best possible customer service.

Your Purchase History & Saved Items
What you’ve bought and what you’ve put in your bag or wish list for later.

How We Use Your Purchase History	Why We Use This Information
Sell you things	We have to do this to perform our contract with you - If you can’t add stuff to your bag, you can’t buy it!
Provide customer service & support, and process returns	We have to do this to perform our contract with you.
Finding out what you, and other customers like	To make sure we're giving you what you want, and to bring you the best new products first!

Information About Your Phone, Tablet or Computer & How You Use Our Website
Information we collect may include your IP address, device type, operating system, browser name & internet service provider.

How We Use Information About Your Device & How You Use Our Website	Why We Use This Information
Improve our website and set default options for you (currency etc.)	To give you the best possible shopping experience.
Protect our website	To help detect, prevent and protect you (and us) against fraud and to meet our legal obligations for looking after your data.

Your Responses To Surveys, Competitions & Promotions

How We Use Your Responses To Surveys, Competitions & Promotions	Why We Use This Information
Carry out the survey, run the competition or promotion	We have to do this to perform our contract with you - If we can't submit your entry, you've got no chance of winning!

We’ll only keep hold of your information for as long as you are a customer. We typically keep your personal data for six years from the date of your most recent purchase, although marketing consents will be refreshed/deleted after 4 years. If you no longer wish to be a customer you can also contact our Customer Service team and request that we delete all the information we hold relating to you.

If reasonably necessary or to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also retain some of your information even after you have closed your account or it is no longer needed to provide the services to you.

We are required by law to keep basic customer information (including contact details, identity, financial and transaction data) for six years for accounting & tax purposes.In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Sensitive and private data is sent over a SSL secured communication channel and is encrypted & protected with digital signatures. In addition, we limit access to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

CHANGES TO HOW WE PROTECT YOUR PRIVACY

From time to time, we may update this page to reflect any changes in how we process your data.If we make any major changes, we’ll make it clear on the Black Rose website or by email, so that you’re able to review them and make sure you're happy to continue shopping with us.